Season Packages are used to sell multiple Events from different Event Templates within the same transaction as part of a combined package. For example, when a theater has a season consisting of 2 or more different shows, a Season Package can be created to sell a customer the same seat location(s) for one performance of each show in a single transaction.
Prerequisites
Season Packages are built in the Season Packages tab, accessible via the left hand navigation menu. However, before building a Package, the following elements must already be created:
- Hold Group / Hold
- Delivery Plan - Web and POS sales channels configured
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Venue
- Venue Configuration (the same Venue and Venue Configuration must be used for each Event Template / Event within a Package)
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Event Templates
- Price Table
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Fee Set
- “Fee Application” set to Per Ticket, not Per Order
- Activate Hold
- Place seats in Hold
- Prices and Holds configured at “Maps” tab
- Note: The same Hold must be used across all Events in a Package, and the inventory across all Events in a Package should be the same for package and renewal purposes.
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Events
- Event start dates are in the future, but take place during the Season and in between the on and off sale dates set in the Season Package.
- All events set to Active
- Event Published by setting Publish date in the past
- Web and Box Office on sale dates set to a time before the Package on sale date
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Payment Plan
- First payment due date should be before the first Package Event takes place, and last payment due date before the final Package Event takes place.
- Season
Once all of the above elements have been created, then a Package can be built.
Create a Season
Before building a Season Package, the Season must be created first. The start and end date of a Season are dictated in the Season settings. These dates indicate to the system whether the Packages and Package Events associated with the Season are in the past, currently active, or upcoming. This status affects the availability of features such as ticket exchanges and transfers for current Seasons, and Package renewals for upcoming Seasons.
A Season can be created in Account Settings, under the Seasons tab.
Any Season that has already been created will display in this tab along with its status of either Upcoming, Ongoing, or Ended, and can be edited by using the pencil icon under the Actions column on the far right side.
To create a new Season click the “+ New Season” button in the top right corner.
You will be prompted to name the Season and define the start and end date of the Season. Click Save to finalize.
This Season will now be a selectable option to apply when building a Season Package.
Create a New Season Package
On the Season Tickets page, click the “+ Create a Season Package” button in the top right corner. Once a Season Package has been started and the required fields have been filled out on Step 1, then the new Package will show up in the list of Season Packages. Progress will be saved with each click of the “Save” button even if the Package is not complete.
Step 1: Define Season Package
- Name - This will be the title of the Season Package. This name is visible to customers.
- Description - This will display internally when reviewing the Package, but is not visible to customers.
- Season - Select which Season created in Account Settings applies to this Package.
- Venue - Select the Venue where the Package Events take place. Every Event must be at the same Venue.
- Venue Config - Select the Venue Configuration of the Events that will be available within the Package. Each Event must have been built with the same Venue Configuration.
- POS Start Date - This is the admin on sale date of the Package, where it will become sellable at the Point of Sale Sales Channel.
- POS End Date - This is the admin off sale date. All Events within the Package must take place before this end date.
- Web Start Date - This is when the Package will become available directly to customers via the Web Sales Channel.
- Web End Date - This is the Web off sale date. All Events within the Package must take place before this end date to make the Package eligible for Web sales.
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Artwork - Use the upload icon buttons to upload art images for the Package.
- Large Package Art - This will be associated with the Package on the Web page where customers can select a Season Package to purchase.
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Small Package Art - This will be used to indicate the Package selected in multiple areas, including:
- Above the seat map during the seat selection process of consumer checkout.
- On the Review Basket, Checkout, and Confirmation steps of consumer checkout.
- In the customer’s account after purchase, under Season Packages.
- On the Package Renewal page.
- Hero Art Seat Map Pg - At consumer checkout, this image will display underneath the Package information on the top left corner of the screen, next to the seat map.
- Hero Art Email - This will serve as the header image for emails sent out by Nliven to customers who have purchased this Package.
Step 2: Add Events
Click the “+Add Events” button to select which events will be included in this Package. Select the Event Templates to include, and then set the filters to narrow down which Event dates and times are shown. The Events menu at the bottom will show Events that fall within the set Event Template and date parameters. Click the checkbox on the left of the Event name to select the Event to be included in the Package. Then, click the “Confirm” button at the bottom of the section to add those events.
The Events selected should:
- Be in Active status
- Have the Publish Date set in the past
- Take place during the Season, and in between the POS/Web on sale and off sale dates.
Once Events are selected they will be displayed as a list, with an option to add additional Events at the bottom. Once all desired Events have been selected, click “Save” at the bottom of the page and then proceed to Step 3.
Step 3: Upsells (optional)
This step is not required. If desired, both Events and/or Products can be added on this Step and will show up at checkout as an add-on option.
When an Event Template is selected as an Event Upsell, every active and on-sale Event within that Template will be available for the customer to choose from as an add-on. Add an Event Upsell using the “Add Event” button, then create the Event’s display name and select the Event Template, Price Table, and Fee Set to use. More than one Event Template can be added.
If adding the Upsell to their basket, the customer will be able to select the Event date and seat location of their choice at checkout. The “Find Best Available” feature will not be an option. Once the customer selects seats, their basket will be dynamically updated.
To add a Product Upsell, it must be configured as an Event Controlled Product with the Event Template Type set to Product. Add a Product Upsell by clicking “Add Product” and then filling out the Name, Product Type, and Event Template fields. There are also optional fields for a product description, redemption instructions, SKU number, and text to print on hard tickets (if applicable). The “Full Party Add-On” toggle can be turned on to add one product per seat to the customer’s basket.
If the Product Event Template includes multiple Price Levels, each Price Level will display as a separate selectable option at checkout.
When adding a Product, the Event date for the Event Controlled Product must be the same date as the first performance Event included in the Package. This means for Event Controlled Products like donations, there must be one Event in the donation Event Template for each Package that the donation Product will be included on. The same Event can only be reused on multiple Packages if those Packages have the same first performance Event date.
Note: It is recommended to set the Product Event time to an earlier time in the day than the performance time. The system applies payment for a Package to the soonest upcoming Event first, so setting the Product time before the performance ensures the Product is paid off first before funds are applied to the Package performances.
Step 4: Assign Holds
Select the Hold Class and then the name of the Hold to use as the inventory for the Package tickets. The same Hold must be activated on all Event Templates within the Package in order for the Hold to work for the Package. Once the Hold is selected, save the settings before moving on to the next step.
Step 5: Assign Pricing & Fees
Each Event Template must have a Price Table and Fee Set built before Step 4 can be completed. In the Event Template, Fees within each Fee Set should be built with the “Fee Application” set to Per Ticket, and not Per Order.
On the Pricing tab of Step 5, each Event Template with an Event included in the Package on Step 2 will be listed with a dropdown menu. On each menu select the Price Table from the Event Template to use as the pricing for that Event within the Package.
Then, on the top left click “Fees” to be taken to the Fee settings tab. This tab will have the same list of Event Templates included in the Package - select the name of the Fee Set from the Event Template to be applied.
Step 6: Review Pricing
The Review Pricing step gives the opportunity to validate the final pricing of package seats before the Package is set to go on sale.
The prices displayed on this step are the total package prices per seat based on the Price Tables and Fee Sets assigned within the Package on Step 5. The Package price is calculated as the sum of the tickets for all included events, including applicable fees.
These Package prices are the prices that will display throughout the checkout process for Web customers and in the Admin sales flow.
Step 7: Review Inventory
This step displays the Venue Configuration, and displays the seats within the previously selected Hold as well as Accessible seats. The Accessible seats will only be available within the Package if the Hold selected in Step 4 is applied to seats, which can be done on this Review Inventory Step.
The Holds and Accessible seats and each be viewed on a per-event basis, or across all events. If there is a mismatch between the assigned Hold locations within the Event Templates in the Package, the seat locations will be highlighted in red on the map when “All Events” is selected.
To apply a Hold or Accessibility status to a seat, select it on the map and then click the name of the Hold/status on the righthand side. Then, on the bottom right, click “Apply” to finalize the change.
Once the Hold locations match on each Event within the Package, then proceed to the next step.
Step 8: Payment Plans
On this step, all the Payment Plan options that should be available to customers should be selected.
“Payment Plan Options for New and Renewal Orders” is where one or more Payment Plans can be selected, which will show as options at checkout for new Season Ticket holders as well as renewing Season Ticket holders.
“Payment Plan Options for Auto-Renewal” is the single Payment Plan that will be applied to auto-renewed Season Ticket packages.
The selected Plans can be reviewed on the right-hand side, and removed by using the trash bin icon in the Actions column.
Step 9: Delivery Plans
Select the Delivery Plan to be used for this Package. The Delivery Plan chosen needs to have a delivery method defined for each Sales Channel that this Season Package will be sold on. Once a Delivery Plan is selected, each performance in the Package will be displayed with the delivery dates per Sales Channel listed underneath.
Step 10: Apply Customer Tags (optional)
This step lists all available Customer Tags in the account, which are created in Account Settings. Any of the Tags checked off on this step will automatically apply to the customer record of anyone who purchases the Package, which later allows you to configure Season Ticket holder Promos utilizing that Customer Tag.
Click Save after adding the desired Tags, and then the Package build is complete.
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